Big Data for small enterprises – could it work?
Have you ever wondered how SMEs can build that data conglomerate to make things work?
The four V's of Big Data
Big Data doesn’t only mean volume, velocity and veracity but also means variety – and from SME’s point of view this is the key. Unless you are a giant corporation having thousands of customers who produce tons of ”data transactions” per day, volume isn’t that relevant.
Unstructured data is lying in your drawer
You might have never thought about that but you definitely have a lot of unstructured data scattered in the company.
You operate a corporate CMS, a project management system, an IT support ticketing system, a financial software, myriad of excels that describe operational data, etc. – all of them providing a great basis for data analysis.
Dig one step deeper: data sources you can integrate
However the world isn’t just about what we already have, more about the opportunities we can take advantage of. With this in mind, SMEs should start to seek what kind of other data sources they could integrate in their data warehouse.
What can be these sources?
Maybe you have multinational customers able to offer huge amount of data related to your products operating at them, so you can get much more feedback about the effectiveness of your products.
Another opportunity could be public data sources that are relevant for you and can be combined with your data. Smart Data Collective built a great summary of available open big data sources.
Big Data tools
The last, inevitable question is: costs. As in many other cases, Open Source is our friend. There are plenty of precious tools out there, Datafloq built a rich infographic about Big Data tools. Another good thing is cloud technology that can be scaled up as our needs thrive. Goodbye internal infrastructure hell!
Of course the next challenge is going to be to synchronize your business goals with these data assets in the Big Data strategy.